We need to work close with the university and a number of other industry partners to meet the competition. The goal is to benefit from the project in the development of our product. Enhanced reality, virtual reality and mixed reality are absolutely paramount when we see what needs our customers have, from industry to retail.

Ericsson has great interest in visual and interactive systems, which will be used over 5G networks in the future. ViaTecH is highly relevant to Ericsson, especially experienced quality for new visual and interactive systems and how the network affects quality.

Combining eye tracking with VR grows as a research method, and the demand for the technology is constantly increasing from academy and industry. As a supplier of tools for studying human behaviour, it becomes obvious to collaborate with the university. ViaTecH gives us the opportunity to deepen the knowledge of how eye tracking can be used to understand behaviours and visual experience in virtual reality.

Axis main interest in the research project concerns subjective assessment of image and video quality as well as scene understanding, that is to say, to automatically provide the ability to customise the video stream to make it as useful as possible for different purposes.